Choosing Your Tier: A Guide to the Value of Every Directory Listing Plan

Not every business needs the same thing from a directory listing. A sole proprietor testing the waters and a multi-location regional brand chasing category dominance are solving completely different problems — so we built four tiers around four different goals, not four arbitrary price points. Here’s what each one is actually for.

Free: Prove the concept

The Free tier gets a business fully listed — name, category, description, and full contact details, with a live backlink to your website — at no cost. It’s not a stripped-down trial; it’s a real, permanent listing.

Best for: a new business validating whether directory traffic converts before committing budget, a side business or solo practice without a marketing line item, or any owner who simply wants to be findable without managing a subscription.

Example: a freelance bookkeeper who wants to show up in local searches without adding a recurring expense to a business that’s still finding its footing.

Basic: Make it official

Basic keeps the single-listing structure of Free but signals a business that’s past the testing phase — full standard placement within its category, same backlink value, same editorial review.

Best for: an established, single-location business that’s confident in the channel and wants a stable, standard presence without paying for placement it doesn’t need yet.

Example: a neighborhood hardware store that’s been open for years, has a steady customer base, and wants a clean, permanent listing rather than competing for top placement.

Pro: Compete for attention

Pro adds priority placement ahead of Free and Basic listings within a category, plus room for up to three total listings — built for businesses that operate in more than one place or that are actively trying to outrank competitors in a crowded category.

Best for: a business with two or three locations, or a single-location business in a competitive category where standard placement isn’t cutting through.

Example: a regional HVAC company with locations in three nearby towns, each needing its own listing and all of them competing for the same category searches as larger national chains.

Featured: Own the category

Featured is the top tier: top position within your category, homepage placement across the directory, and room for up to five listings. It’s built for businesses where visibility isn’t just helpful — it’s the whole strategy.

Best for: a growing multi-location business, a business in an aggressive growth phase, or any business for whom being the first thing a potential customer sees is worth the investment.

Example: a five-location fitness franchise expanding into a new metro area, using homepage exposure to build brand recognition faster than organic search alone would allow.

A quick way to decide

Just starting out or want to test the waters? Free.
Established, single location, ready to make it official? Basic.
Multiple locations, or fighting for attention in a busy category? Pro.
Actively growing and want maximum visibility? Featured.

And because every listing is tied to your account rather than locked in, moving up a tier as your business grows takes a couple of clicks — your existing listing simply gains placement and room for more locations.

Start where you are

There’s no wrong tier to start with. The only mistake is waiting to get listed at all.

Create your free account to claim your Free listing today, or view current plan pricing to find the tier that matches where your business is headed. Already curious what a completed listing looks like? Browse the directory first.